ABOUT

What I do

I help companies shape how their product and website feel to use.

My focus is on UX — understanding users, defining structure, and making sure every interaction feels intentional and aligned with your brand.

Let’s connect

I do research

I run workshops to help businesses uncover their real branding and UX goals.

Using tools like Maze, I test ideas early to see what users actually want, care about, and how they interact with key concepts.

I do UX design

I design in Figma and create interactive prototypes based on solid design systems like Flowbite, built on top of Tailwind logic.

This helps both visionaries and developers work with clarity and consistency.

I do websites

I build websites in Webflow and use AI-assisted coding to get them up and running quickly.

The goal is always the same: give clients something they can manage and update themselves, without needing to rely on me.

I'm currently learning AI assisted front-end coding and video editing (Canva and DaVinci Resolve)

RECENTLY

What did I do?

As part of a multi-year initiative, I played a key role in redesigning the SaveLend investment platform following the completion of its sister products — LoanStep, Fixura, and Billecta.

The new design focuses on accessibility across the EEA and follows a mobile-first approach, with most deliverables centered on optimizing the mobile experience.

SaveLend.se

PARTNERS I TRUST

Meet Christos from AI Strategy

Collaborating with AI experts is a great way to keep learning. While I’m designing Christos’ new website, he’s helping me integrate AI into my workflow. If you need AI expertise, feel free to reach out to Christos on LinkedIn while I finish his new site.

Meet Christos

THERE IS MORE

But let's be honest

Things move fast, and people learn new things — sometimes quickly. If you really want to see my older stuff, you can — but keep in mind that showing old designs is like showing a 5 old photo of yourself where you... probably aren't looking as fashionable as you are today. Just keep that in mind and I won't mind sharing whatever you'd like to see!

Reach out

“A great wingman, helping us progress and achieve our goals — especially by improving the our process when there's a lot going on and things move quickly.”

Bjørn Høiby-Kaae
CTO Eventscript

“Joakim consistently brings creativity, attention to detail, and a user-centric approach to every project. Working with him is always a pleasure.”

Martin Dahlén Jansson
Head of Design at SaveLend

GET IN TOUCH

Let’s do great stuff!

If you’re in the Malmö or Copenhagen area — or open to remote collaboration — let’s (e-)meet! I’d love to hear about your product and explore how I can help take it to the next level.

Let’s connect!